http://www.youtube.com/watch?v=20PlHx_JjEo
The host of The Colbert Report, Stephen Colbert, Satirized Wikipedia for its unreliability. He targeted the website the whole episode and introduced the audience to a new concept which he called, "Wikilobbying". Wikilobbying is the payment given to Wikipedia by large corporations like Microsoft, to edit the articles and make their products seem more desirable. Stephen Colbert wants to drift his audience away from relying on Wikipedia because the information is not accurate. He believes that since Wikipedia gives us relative information that is condensed and easy to access, people tend to agree with the article. During the show, Colbert used different methods to convey his message to the audience. He achieved his satire by using the techniques of irony and innuendo. His use of Irony could be seen when he quotes the founder of Wikipedia and completely satirizes it to show that the morals that the founder claims to have are not applicable to a capitalist society.The audience of the show could also witness the innuendo technique. Stephen Colbert indirectly attacks Microsoft when he claims that people no longer trust Microsoft. The company will then regain the trust of the people by paying Wikipedia to write articles to trust Microsoft. To sum it up, Stephen Colbert wants the people to be aware that their most trusted source is in fact tampered with and unreliable.
The host of The Colbert Report, Stephen Colbert, Satirized Wikipedia for its unreliability. He targeted the website the whole episode and introduced the audience to a new concept which he called, "Wikilobbying". Wikilobbying is the payment given to Wikipedia by large corporations like Microsoft, to edit the articles and make their products seem more desirable. Stephen Colbert wants to drift his audience away from relying on Wikipedia because the information is not accurate. He believes that since Wikipedia gives us relative information that is condensed and easy to access, people tend to agree with the article. During the show, Colbert used different methods to convey his message to the audience. He achieved his satire by using the techniques of irony and innuendo. His use of Irony could be seen when he quotes the founder of Wikipedia and completely satirizes it to show that the morals that the founder claims to have are not applicable to a capitalist society.The audience of the show could also witness the innuendo technique. Stephen Colbert indirectly attacks Microsoft when he claims that people no longer trust Microsoft. The company will then regain the trust of the people by paying Wikipedia to write articles to trust Microsoft. To sum it up, Stephen Colbert wants the people to be aware that their most trusted source is in fact tampered with and unreliable.
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